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Management decision-making, big Data and analytics / Simone Gressel.

Sage Reference & Academic Books International Textbook Collection Available online

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Format:
Book
Author/Creator:
Gressel, Simone, author.
Pauleen, David J. 1957- author.
Taskin, Nazim, author.
Series:
Core textbook
Language:
English
Subjects (All):
Industrial management--Decision Analysis.
Industrial management.
Physical Description:
1 online resource (336 pages) : illustrations.
Place of Publication:
[Washington, D.C.] : SAGE Publications Ltd, 2020.
Summary:
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
Notes:
Description based on XML content.
ISBN:
1-03-623235-2
9781036232351
OCLC:
1257658566
Publisher Number:
T268612

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