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Management decision-making, big Data and analytics / Simone Gressel.
- Format:
- Book
- Author/Creator:
- Gressel, Simone, author.
- Pauleen, David J. 1957- author.
- Taskin, Nazim, author.
- Series:
- Core textbook
- Language:
- English
- Subjects (All):
- Industrial management--Decision Analysis.
- Industrial management.
- Physical Description:
- 1 online resource (336 pages) : illustrations.
- Place of Publication:
- [Washington, D.C.] : SAGE Publications Ltd, 2020.
- Summary:
- Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: • Big data • Analytics • Managing emerging technologies and decision-making • Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
- Notes:
- Description based on XML content.
- ISBN:
- 1-03-623235-2
- 9781036232351
- OCLC:
- 1257658566
- Publisher Number:
- T268612
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