Social media marketing : theories and applications / by Stephan Dahl.

Format:

Book

Author/Creator:

Dahl, Stephan, author.

Language:

English

Subjects (All):

Industrial management--Electronic Marketing--Marketing Communications.

Industrial management.

Physical Description:

1 online resource (312 pages)

Edition:

Third edition.

Core new edition.

Place of Publication:

Thousand Oaks : SAGE Publications Ltd., 2021.

Summary:

Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry perspectives. Now in its third edition, this popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout also help students to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students, researchers and practitioners today.

Notes:

Core Textbook.

Includes bibliographical references.

Description based on XML content.

ISBN:

1-03-623203-4

1-5297-5876-9

1-5297-5877-7

9781036232030

OCLC:

1315025932

Publisher Number:

T272124