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Managing Events.
- Format:
- Book
- Author/Creator:
- Quick, Liz.
- Language:
- English
- Subjects (All):
- Risk management.
- Sustainability.
- Physical Description:
- 1 online resource (485 pages)
- Edition:
- 1st ed.
- Place of Publication:
- London : SAGE Publications, Limited, 2025.
- Summary:
- This book, authored by Liz Quick, provides an in-depth exploration of event management, combining theoretical insights with practical applications. The second edition addresses contemporary challenges, including the impact of the global pandemic, technological advancements, and evolving audience expectations. It covers the entire event process, from planning and execution to evaluation, emphasizing topics such as risk assessment, sustainability, Diversity, Equity, and Inclusion (DEI), and mental health in the workplace. The book also investigates the use of artificial intelligence in event marketing and the growing trend of customizable and immersive event experiences. Designed for students in event management, tourism, and hospitality, as well as industry professionals, the text offers real-life case studies to illustrate key concepts and outcomes. This edition reflects on past practices and provides a forward-looking critique of the event industry, offering tools to navigate its evolving landscape. Generated by AI.
- Contents:
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- About the author
- Foreword
- Acknowledgements
- Preface
- Online Resources
- Part I The Event Cycle
- 1 The Planning Phase
- 2 The Delivery Phase
- 3 The Post-Event and Evaluation Phase
- Part II Before the Event
- 4 Research, Feasibility, and Impact Analysis
- 5 Conception and Bidding
- Part III Throughout the Event
- 6 Operations, Logistics, and Marketing
- 7 Finance and Budgeting
- 8 Design and Production
- Part IV Beyond Events
- 9 Trends and Issues
- 10 Careers, Human Resources, and Consultancy
- Index Generated by AI.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 1-03-623558-0
- 1-03-620237-2
- 1-03-620340-9
- 9781036235581
- OCLC:
- 1522808037
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