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Consumption and advertising in Eastern Europe and Russia in the twentieth century / Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska, editors.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising--Russia (Federation)--History--20th century.
- Advertising.
- Advertising--Soviet Union.
- Advertising--Europe, Eastern--History--20th century.
- Consumption (Economics)--Russia (Federation)--History--20th century.
- Consumption (Economics).
- Consumption (Economics)--Soviet Union--History.
- Consumption (Economics)--Europe, Eastern--History--20th century.
- Physical Description:
- 1 online resource
- Place of Publication:
- Cham, Switzerland : Palgrave Macmillan, [2023]
- Contents:
- Intro
- Preface
- About This Book
- Contents
- Notes on Contributors
- Abbreviations
- List of Figures
- Introduction
- Consuming and Advertising in Eastern Europe and Russia in the Twentieth Century: Introductory Remarks
- Entanglements and Overlaps of Modernities
- Consumerism, Consumer Societies and Advertising as Representations of Lifestyles of Modernity
- Consumption, Consumerism and Advertisements in Eastern Europe
- State of Research on Consumption and Advertising in Eastern Europe
- Focal Perspectives and Structure
- Notes
- References
- Rise of Modern Consumption and Advertising before World War II
- Handmade by Peasants for Metropolitan Consumers: Textiles, Social Entrepreneurship, and the Austro-Hungarian Countryside
- The Countryside and Modern Luxury Consumer Culture
- Establishing the Social Business of the Rural Home Industry
- Marketing Rural Textiles as Fashion
- Conclusion
- References
- German Advertisements in the Late Russian Empire as a Reflection of Consumer Policies, Culture, and Communication
- Consumer Policy
- Consumer Culture
- Communications and Effects on Lifestyle via Advertising
- Conclusion
- Notes
- The Role(s) of the Czechoslovak New Woman as a Consumer: The Case of the Women's Magazine Eva (1928-1938)
- The Situation of (the New) Women in the First Czechoslovak Republic
- The women's Magazine Eva and the New Womanhood
- The Various Facets of Gendered Consumerism in Eva
- "What Adorns a Beautiful Woman": Fashion & Beauty
- "Women, Motorize!": Mobility & Traveling
- "Soviet Style" of Advertising and Consumption
- Fur Trade in Turmoil: Pelt Commodification in Leipzig from Fin de Siècle to Sovietization
- Turning Fetish into Fashion
- From Isolation to Cooperation
- At the Turning Point
- Expropriation and Destruction
- No Place for Fetishism
- Bibliography
- Early Soviet Consumption as a First "Battle" on the Cultural Front
- A First Cultural "Battle"
- Chocolate and Furs as Objects of Ideological Criticism and Social Belonging
- From Public Discreditation to State Promotion
- Instead a Conclusion: The End of the Early Soviet Cultural Battle?
- "They Even Gave Us Pork Cutlets for Breakfast": Foreign Tourists and Eating-Out Practices in Socialist Romania During the 1960s and the 1980s
- Developing International Tourism in the 1960s
- Tourism and Food Policies
- Food and Consumption Practices in Restaurants
- Transformations in Socialist Consumer Cultures and Advertisements
- Socialism Without Future: Consumption as a Marker of Growing Social Difference in 1980s Hungary
- Negotiating the Market Within the Plan
- Societal Tensions
- Notes:
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Print version record.
- Includes indexes.
- Other Format:
- Print version:
- Print version: Consumption and advertising in Eastern Europe and Russia in the twentieth century
- ISBN:
- 9783031202049
- 303120204X
- Publisher Number:
- 90104473929
- Access Restriction:
- Restricted for use by site license.
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