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The effects of social media advertising in China : theory, practices and implications / Changchun Xuan.
- Format:
- Book
- Author/Creator:
- Xuan, Changchun, 1981- author.
- Language:
- English
- Subjects (All):
- Internet advertising--China--Public opinion.
- Internet advertising.
- Internet marketing--China--Public opinion.
- Internet marketing.
- Social media--China--Public opinion.
- Social media.
- Consumers--China--Attitudes.
- Consumers.
- Physical Description:
- 1 online resource
- Place of Publication:
- London ; New York, NY : Routledge, Taylor & Francis Group, 2023.
- Contents:
- Research method
- The effects of demographic factors on attitudes toward advertising
- Effects of social media usage on attitudes toward SNA
- The influence of consumer psychological traits on attitudes toward advertising : the example of loneliness
- Influences of SNSS and SNA factors on customers' attitudes
- Possible effects of cultural differences on advertising attitudes : the example of intrusiveness
- Conclusion and discussion.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record and CIP data provided by publisher.
- Other Format:
- Print version: Xuan, Changchun, 1981- Effects of social media advertising in China
- ISBN:
- 9781003310594
- 1003310591
- Publisher Number:
- 90104473930
- Access Restriction:
- Restricted for use by site license.
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