My Account Log in

1 option

Cases on entrepreneurship and artificial intelligence / edited by Robin Bell, Ph.D. (professor of entrepreneurship) and Scott Andrews, Ph.D. (head of Worcester Business School, Worcester Business School, University of Worcester, UK).

Edward Elgar Business & Management 2026 Available online

View online
Format:
Book
Contributor:
Bell, Robin, editor.
Andrews, Scott, editor.
Edward Elgar Publishing, publisher.
Series:
Elgar cases in entrepreneurship
Language:
English
Subjects (All):
Entrepreneurship.
Artificial intelligence--Business applications.
Artificial intelligence.
Genre:
Electronic books.
Physical Description:
1 online resource (256 pages)
Place of Publication:
Northampton : Edward Elgar Publishing, 2026.
Summary:
"This timely book presents case studies chosen to showcase the transformative potential of AI in entrepreneurship. It explores key opportunities and challenges introduced by this emerging technology, alongside essential ethical and governance considerations. Providing ready-to-use teaching tools and discussion questions, the cases highlight how AI can be used responsibly to enhance entrepreneurial practices, processes and business models. Key Features: - Draws on case studies from four continents, establishing diverse cultural and market insights - Critically examines the moral dilemmas, regulatory considerations and ethical uses of AI in business - Demonstrates how AI can be used to effectively manage employees and organisations, including positions, duties and structural frameworks - Highlights the role of AI in reducing entry barriers, enhancing productivity, accelerating decision-making and fostering innovation Cases on Entrepreneurship and Artificial Intelligence is an essential read for scholars and students of business, innovation and technology. Entrepreneurs will similarly benefit from its insights into how AI can enhance business and facilitate competitive advantage"-- Provided by publisher.
Contents:
Contents: Foreword
Introduction
1. Entrepreneurship and artificial intelligence / Robin Bell and Scott Andrews
Part I: Application and implications of artificial intelligence in entrepreneurship
2. Keyboard Company: AI enabling expressive digital communications / Robin Bell
3. Alibaba.com: Running ahead and leaving the rest behind / Joachim Timlon
4. LC Waikiki's AI-powered personalization journey: Balancing open innovation / Kutay Güneştepe and Deniz Tunçalp
5. Arthur technologies: AI-driven virtual reality collaboration in Brazil / Evaristo Doria and Christoph Fleischmann
6. ND construction limited: The impact of artificial intelligence on project management and the project management lifecycle in Nigeria / Vessela Warren, Eseoghene Barbara Fakoya- Smith and Robin Bell
Part II: Barriers, challenges, and opportunities of implementing artificial intelligence within entrepreneurship
7. NextTel: Generative artificial intelligence driven digital transformation in requirements engineering / Thorsten Schrameyer
8. Miele and Cie. KK: Leveraging generative artificial intelligence in research and development for innovative product development / Elisabeth Grashoff
9. Dormakaba: Integrating artificial intelligence into access control systems for enhanced security and efficiency / Luca Moheb, Andreas Robbert, Robin Bell and Scott Andrews
10. Transformative potential of artificial intelligence in fostering inclusive entrepreneurship in sub-Saharan Africa / Lemun Yatu, Reuel Dakung and Robin Bell
Part III: Ethics and governance of artificial intelligence in entrepreneurship
11. Chess.com: Use of artificial intelligence in playing chess and ensuring fair play / Barış Parkan and Faisal Khwaileh
12. Labbaik VR: Innovating at the intersection of faith, technology, and entrepreneurship / Hasibe Aysan
13. Replika: Selling artificial connection - ethical implications of the service model / James Frederick Green and Ria Wiid
14. Aave-gauntlet: The dependent decentralisation paradox in artificial intelligence adoption within decentralised autonomous organisations / Luca Sabia, Kaddijatou Manneh and Esin Yoruk
15. Aclima: Digital innovation with speed and safety for green business building at scale / Joachim Timlon
Part IV: Case study analysis
16. Preparing your case study analysis / Scott Andrews.
Notes:
Description based on print record.
ISBN:
9781035347841 (e-book)
Access Restriction:
Restricted for use by site license.

The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.

Find

Home Release notes

My Account

Shelf Request an item Bookmarks Fines and fees Settings

Guides

Using the Find catalog Using Articles+ Using your account