Marketing Map.

Format:

Book

Author/Creator:

Dumouchel, Lian, author.

Language:

English

Subjects (All):

Business--Textbooks.

Business.

Marketing--Textbooks.

Marketing.

Physical Description:

1 online resource

Place of Publication:

Kamloops, British Columbia Thompson Rivers University [2025]

Language Note:

In English.

Summary:

This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.

Contents:

Introduction to the Book

Dedication

Acknowledgements

Accessibility

I. Charting the Course: Marketing Foundations

II. Understanding the Terrain: Markets and Purchasing Behaviour

III. Mapping the Market: Segmentation, Targeting, and Positioning

IV. Navigating with Data: Marketing Information Systems for Decision-Making

V. Crafting the Offer: Products

VI. Setting the Price

VII. Navigating Channels: Distribution and Price

VIII. Communicating the Journey: Promotion and Integrated Marketing Communication (IMC)

IX. Exploring Uncharted Territories: Marketing in a Global, Diverse, and Evolving Environment

X. Future Horizons: Strategic Planning in Marketing

Glossary

Version History

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Notes:

Description based on print resource