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Museums and millenials : engaging the coveted patron generation / Jaclyn Spainhour.

Penn Museum Library - New Books Display AM7 .S63 2019
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Format:
Book
Author/Creator:
Spainhour, Jaclyn, author.
Series:
American Association for State and Local History book series
AASLH : American Association for State and Local History book series
Language:
English
Subjects (All):
Museums--Social aspects.
Museums.
Generation Y.
Physical Description:
xiii, 123 pages : illustrations, charts ; 23 cm.
Place of Publication:
Lanham, Maryland : Rowman & Littlefield, [2019]
Summary:
"In Museums and Millenials: Engaging the Coveted Patron Generation, author Jaclyn Spainhour offers a new and innovative approach to attracting and retaining the interest of millennial patrons through an easy-to-implement and practical self-assessment based on the successes (and failures) of other museum programs."-Back cover
Notes:
Includes bibliographical references and index.
ISBN:
9781538118580
1538118580
9781538118573
1538118572
OCLC:
1101638127
Publisher Number:
90104427045

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