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Marketing and social media : a guide for libraries, archives, and museums / Lorri Mon and Christie Koontz.
Penn Museum Library Z716.3 .M66 2025
Available
- Format:
- Book
- Author/Creator:
- Mon, Lorri M., author.
- Koontz, Christie, author.
- Language:
- English
- Subjects (All):
- Archives--Marketing.
- Archives.
- Libraries--Marketing.
- Libraries.
- Museums--Marketing.
- Museums.
- Social media.
- social media.
- Physical Description:
- 380 pages : illustrations (black and white) ; 23 cm
- Edition:
- Third Edition.
- Place of Publication:
- New York : Bloomsbury Academic, 2025.
- Summary:
- Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy.
- Contents:
- A customer perspective
- Marketing and mission, goals, and objectives
- Scan the environments
- SWOT: strengths, weaknesses, opportunities, and threats
- Stakeholders
- A four-step model for marketing
- Marketing research
- Marketing segmentation
- Marketing mix strategy and product
- Price or customer costs
- Place: channels of distribution
- Promotion: not the same as marketing
- Case studies
- Marketing evaluation
- From the social media manager's perspective: putting it all together.
- Notes:
- Includes bibliographic references (p. 367-372) and index.
- ISBN:
- 9798765152874
- OCLC:
- 1512066139
- Publisher Number:
- 90104427060
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