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Rebranding : a guide for historic houses, museums, sites, and organizations / Jane Mitchell Eliasof.
- Format:
- Book
- Author/Creator:
- Eliasof, Jane Mitchell, 1961- author.
- Series:
- American Association for State and Local History book series
- Language:
- English
- Subjects (All):
- Historical museums--Public relations.
- Historical museums.
- History--Societies, etc--Public relations.
- History.
- Historical museums--Marketing.
- Branding (Marketing).
- Physical Description:
- xiii, 169 pages : illustrations (black and white) ; 24 cm.
- Place of Publication:
- Lanham : Rowman & Littlefield, [2022]
- Summary:
- "If you're part of the leadership team of a small historic house museum or historical society, you might consider rebranding -- either renaming your organization or developing a new look - to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that"-- Provided by publisher.
- Contents:
- Thirteen organizations that have rebranded
- Why they rebranded
- Testing the water
- Making it legal
- The design process
- Implementing the launch
- How much may it cost?
- The naysayers
- Success
- Appendix: Short summaries of the history organizations.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Eliasof, Jane Mitchell, 1961- Rebranding
- ISBN:
- 9781538148891
- 1538148897
- 9781538148907
- 1538148900
- OCLC:
- 1259585388
- Publisher Number:
- 90104427637
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