Creative Value Chains : Copyright and Beyond for a Better Value Distribution.

Format:

Book

Author/Creator:

Benhamou, Yaniv.

Language:

English

Physical Description:

1 online resource (275 pages)

Edition:

1st ed.

Place of Publication:

Bristol : Bristol University Press, 2026.

Summary:

Creative industries are increasingly dominated by digital platforms, yet the distribution of value within these sectors, from music and video games to visual arts, remains deeply unequal.Recent examples include the remuneration of artists on streaming platforms and the use of creative works in AI training data.

Contents:

Front Cover

Title page

Copyright Page

Epigraph

Table of Contents

List of Figures

Acknowledgements

Introduction:Contextualization

Part I Evolution of the Creative Value Chains

1 Creative Value Chains

Definition of the creative value chains

Holistic approach to value

Creativity is everywhere

Cultural and creative sector

Importance of culture

2 Digital Transformation of the Creative Value Chains

Generalities

Music

Typical routes and players in the chain

The domination of music streaming

Transformation of the music industry

Streaming economy

Unequal distribution of income (value gap): multiplication of intermediaries and fragmentation of royalties

Oversupply and the long tail

AI and MusicTech

Dependence on labels, majors, and platforms

Building a creator economy with greater independence

Visual arts

NFTs: replicating the dynamics of the traditional art market

The promise of NFTs: towards a paradigm shift and a creator economy

NFT market dynamics: boom, collapse, stabilization

Are NFTs art or assets?

Replication of existing market dynamics or paradigm shift towards a creator-​driven economy?

Generative art

Strengthening major players and the traditional model

Diversion of value and community reappropriation

Video games

The rise of game streaming

AI and tokenomics

Strengthening major publishers and distributors

3 Common Characteristics

The platform economy

Streaming and sharing platforms

Platform value chain

Attention economy

The AI economy

Generative AI

AI value chain

Capturing the value of creative inputs

Redefining the role of the players

Creative workers.

Intermediaries

Operators transforming ideas into usable works

Distributors extracting economic value by connecting creators with publics

Collecting management organizations and other royalty collection providers

Machines

Equipment manufacturers

Public

Value-​generating layers

Artistic creation

Creative or technical practices associated with the artistic creation

Metadata and usage data

Commercial, cultural, social, and educational values

Overproduction

Fluidity

Dynamics of intermediation and disintermediation

The challenge of remuneration and value sharing

Value capture by intermediaries and the substitution effect of synthetic content

Let's put things into perspective: new distribution mechanisms and AI at the service of remuneration

The challenge of cultural diversity

Concentration of players and the interface designs dictating content creation

Let's put it into perspective: audience choice and technology for diversity

CCS as a catalyst for societal changes

Part II Solutions for a Better Value Distribution

4 Legal Solutions

Streaming's remuneration: current situation and criticisms

Unequal income distribution (value gap)

Solutions to correct unequal distribution

Context and diversity of national solutions

Specific regulations: the European example

No specific regulations

Limits of the current system

AI remuneration: current situation and criticisms

Preliminary remarks

Two main questions (inputs and output), leading to an AI value gap

Input protection

Output protection

Copyright war for the control of value

Two polarized camps

Position of the creators and content industry (maximalists)

Civil society position and tech industry (minimalists)

Legal solutions for AI remuneration

Specific regulations

No specific regulations.

Remuneration models

Intermediate conclusion

Rethinking copyright in its distributive and collective functions

Foundations of copyright

Balance between multiple divergent interests

Redistributive justice

Copyright imbalance due to digital and AI technologies

Rebalancing copyright to improve distribution

Rights to remuneration for creative workers collected by CMOs

Participation of creative workers in the informational value of the work

Limits of new rights to remuneration

Contractualizing value distribution across the chain

Licensing models extended to the informational value, coupled with data trusts

Extension to digital workers

Channelling the multiple dimensions of value through a social licence

Tracing and calculating the value

Implementation challenges

Interim conclusion

5 Political Solutions

State intervention: two models of cultural policy

Set of measures

Support and protection: artist status and remuneration

Promotion of cultural diversity

Redistribution and regulation: competition law, turnover tax, profit-​sharing

Limits of state measures

Rethinking state intervention: framework conditions for bottom-​up creativity

6 Individual and Technological Solutions

Algorithmic resistance: historic revolution -​ the new digital strikers

Poisoning datasets

Making content visible or invisible

Opt-​in versus opt-​out

Fractional royalties and collaborative governance

Limits of individual measures

Rethinking value distribution through alternative platforms and input-​as-​commons

Alternative platforms for the long and middle tail

AI input-​as-​commons

Conclusion: Myths and Demystification.

Glossary

Bibliography

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Benhamou, Yaniv Creative Value Chains

ISBN:

9781529249514

OCLC:

1593365639