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Branding diversity : new advertising and cultural strategies / Susie Khamis.
- Format:
- Book
- Author/Creator:
- Khamis, Susie, author.
- Series:
- Routledge critical advertising studies
- Language:
- English
- Subjects (All):
- Advertising--Social aspects--United States--Case studies.
- Advertising.
- Advertising--Political aspects--United States--Case studies.
- Branding (Marketing)--Social aspects--United States--Case studies.
- Branding (Marketing).
- Branding (Marketing)--Political aspects--United States--Case studies.
- Cultural pluralism in advertising--United States.
- Cultural pluralism in advertising.
- Physical Description:
- 1 online resource (122 pages).
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2020.
- Contents:
- The rise of programmatic (and problematic) advertising
- Budweiser : reimagining America's beer
- Gillette : the best a man can be
- Vogue : finally fashioning diversity
- Patagonia : 'Don't buy this jacket'.
- Notes:
- "Routledge Focus" -- taken from front cover.
- Includes bibliographical references and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on April 20, 2020).
- Other Format:
- Print version: Khamis, Susie. Branding diversity.
- ISBN:
- 9780429032257
- 0429032250
- 9780429628597
- 0429628595
- 9780429625312
- 0429625316
- 0429626959
- 9780429626951
- Publisher Number:
- 90104395254
- Access Restriction:
- Restricted for use by site license.
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