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A practical guide to ethics in public relations / Regina Luttrell, Syracuse University, Jamie Ward, Eastern Michigan University.
- Format:
- Book
- Author/Creator:
- Luttrell, Regina, 1975- author.
- Ward, Jamie, 1977- author.
- Language:
- English
- Subjects (All):
- Public relations--Moral and ethical aspects.
- Public relations.
- Physical Description:
- xii, 242 pages ; 23 cm
- Place of Publication:
- Lanham : Rowman & Littlefield, [2018]
- Summary:
- Includes case studies involving Apple, Amtrak, Starbucks, the Department of Veteran Affairs, and Twitter.
- Contents:
- Ethics in public relations. Why ethics matter
- Ethics in public relations
- Public relations society of America's code of ethics. Advocacy
- Honesty
- Expertise
- Independence
- Loyalty
- Fairness
- Ethics matter; choose action
- Award-winning case studies from the Arthur W. Page Society Case Study Competition.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Luttrell, Regina, 1975- Practical guide to ethics in public relations.
- ISBN:
- 9781442272736
- 1442272732
- 9781442272743
- 1442272740
- OCLC:
- 1005697496
- Publisher Number:
- 90104395150
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