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The Fundamentals of Content Analytics : A Practical Guide for Marketing and Communications Professionals.
- Format:
- Book
- Author/Creator:
- Bahorsky, Russ.
- Series:
- Professional and Applied Computing Series
- Language:
- English
- Subjects (All):
- Content analysis (Communication)--Data processing.
- Content analysis (Communication).
- Mass media.
- Physical Description:
- 1 online resource (373 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Berkeley, CA : Apress L. P., 2026.
- Summary:
- From feature stories and blog posts to explainer videos and social media campaigns, content teams are producing more than ever--often with limited visibility into what's working and why.This book bridges the gap for professionals who need practical, strategic analytics skills but lack technical backgrounds.
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9798868826016
- OCLC:
- 1592684651
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