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Big nutrition meets small appetites the food industry confronts GLP-1 drugs Simran Mehta
- Format:
- Book
- Author/Creator:
- Mehta, Simran, author.
- Series:
- SAGE business cases
- Language:
- English
- Subjects (All):
- Food industry and trade--Health aspects.
- Food industry and trade.
- Consumer behavior.
- Physical Description:
- 1 online resource
- Place of Publication:
- SAGE Publications: SAGE Business Cases Originals, 2026.
- London SAGE Publications SAGE Business Cases Originals 2026
- Summary:
- The shifting diet preferences of consumers using appetite-suppressing weight-loss drugs like Ozempic and Wegovy has had huge consequences on food and beverage (F&B) companies. Large corporations and supermarkets looking to turn a profit off the trend are expanding their offerings to include protein-rich products and smaller portion sizes. This case study emphasizes the weight-loss phenomenon's effect on consumer habits and analyzes responses from the F&B industry as it aims to stay competitive in an era of emerging changes
- Notes:
- Vendor supplied data
- ISBN:
- 9798348867683
- OCLC:
- 1589863012
- Publisher Number:
- 303328
- Access Restriction:
- Restricted for use by site license
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