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Who's really watching? : Ring doorbell faces backlash after selling safety / by Kelsey Lawrence.
- Format:
- Book
- Author/Creator:
- Lawrence, Kelsey, author.
- Series:
- SAGE business cases
- Language:
- English
- Subjects (All):
- Ring LLC.
- Security systems industry--Moral and ethical aspects.
- Security systems industry.
- Video surveillance--Moral and ethical aspects.
- Video surveillance.
- Business ethics.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications : SAGE Business Cases Originals, 2026.
- Summary:
- As smart home security cameras become more ubiquitous, consumers have grown increasingly concerned over just who has access to the footage captured by security camera makers. The Amazon-owned company Ring found itself in hot water after a Super Bowl commercial aired advertising a new AI-powered feature called "Search Party" that activates a neighborhood's cameras to find lost dogs. This case addresses the ethics issues of surveillance technology and how the marketing advert tarnished faith in the brand.
- Notes:
- Online resource; title from home page (Sage, viewed May 12, 2026)
- ISBN:
- 9798348867751
- OCLC:
- 1589861844
- Publisher Number:
- 303335
- Access Restriction:
- Restricted for use by site license
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