Trademark without a lawyer your guide to securing valuable trademarks Thomas Heinz Meitinger

Format:

Book

Author/Creator:

Meitinger, Thomas Heinz, author.

Series:

Law and Criminology Series

Standardized Title:

Ohne Anwalt zur Marke. English

Language:

English

German

Subjects (All):

Trademarks--Law and legislation.

Trademarks.

Physical Description:

1 online resource

Edition:

1st ed.

Place of Publication:

Berlin Springer [2026]

Language Note:

Translated from German

Summary:

The specialist book provides complete know‑how for trademark administration-from developing a brand name, determining the goods and services, to choosing the appropriate type of trademark. It explains at which patent and trademark office a mark can be registered. Trademark searches, trademark monitoring, and trademark enforcement form additional key topics. The book also outlines the legal options available for defending oneself against conflicting trademarks and shows how trademarks can be maintained and effectively managed. Dr. Thomas Heinz Meitinger is a German and European patent attorney. He is the managing director of Meitinger Patentanwalts GmbH, a medium‑sized patent law firm based in Munich. After studying electrical engineering in Karlsruhe, he initially worked as a development engineer. Later positions included roles as production manager and technical director in medium‑sized companies. Dr. Meitinger regularly publishes scientific articles, writes specialist books on intellectual property law, and gives lectures on patent and trademark law. Dr. Meitinger holds the degrees Dipl.-Ing. (Univ.) and Dipl.-Wirtsch.-Ing. (FH). In addition, he holds the following master's degrees: LL.M., LL.M., MBA, MBA, M.A., and M.Sc. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation

Contents:

Introduction

Fundamentals of trademark law

Word mark or word/figurative mark

Life cycle of a trademark

Effects of a trademark

Finding a brand name

Registrability

Likelihood of confusion

German trademark

EU trademark

International registration

Filing a trademark

Opposition to a trademark

Cancellation of a trademark

Trademark monitoring

Trademark search

Enforcing a trademark

Requirement of use of a trademark

Facelifting and relaunch

Value of a trademark

Using someone else's trademark

eCommerce

Managing a trademark portfolio

Practical tips

Notes:

Online resource; title from PDF title page (SpringerLink, viewed May 28, 2026)

Other Format:

Print version Meitinger, Thomas Heinz Trademark Without a Lawyer

ISBN:

9783662731277

3662731274

OCLC:

1593068887

Access Restriction:

Restricted for use by site license