1 option
The LogoLounge guide to iconic branding : trendcasting for logos that last / Bill Gardner with Emily Potts.
- Format:
- Book
- Author/Creator:
- Gardner, Bill (Bill K.), Author.
- Language:
- English
- Subjects (All):
- Logos (Symbols)--Design.
- Logos (Symbols).
- Trademarks.
- Physical Description:
- 1 online resource (216 pages) : illustrations.
- Edition:
- 1st ed.
- Place of Publication:
- Beverly, MA : Rockport Publishers, 2026.
- Summary:
- "The LogoLounge Guide to Iconic Branding is a practical guide to developing timeless brand identities from the founder of LogoLounge, the world's leading logo design platform"-- Provided by publisher.
- Contents:
- Designing tomorrow: the power trends
- WHY DESIGN TRENDS MATTER
- From Cave Drawings to AI: Tools Shape the Future
- Trends Keep Us Relevant
- The Truth about "Ignoring" Trends
- The Importance of Spotting Trends
- Future-Casting: Imagining What's Next
- Embrace the Evolution
- TREND BY DECADES
- Mapping a Timeline
- Trends by Decades
- DEFINING SIGNIFICANT TRENDS
- Style
- Techniques
- Effect
- Surface
- Subject
- LOGO LIFESPAN
- 10 Pillars (+1) of Iconic Logo Design
- Fleeting Logos
- Using Trends to Update a Flagging Identity
- Matching Brand Personality
- Decoding Brand Personality
- Jung's Archetypes: A Blueprint for Brand Personality
- LOGO EVOLUTION MODELS
- Teaching by Example: Applying Evolutionary Paths to Logo Design
- Applying the Lens to Other Design Fields
- The Evolution of the Sparkle: A Symbol's Journey Through Time
- EVOLUTION OF SYMBOLS
- Giving New Meanings to Symbols
- A Digital Geyser of Symbols
- Resonating with the Right Generation
- TRENDSETTERS AND VISIONARIES
- NN North Sea Jazz Festival by Studio Dumbar/DEPT®
- Voiceflow by Focus Lab
- Swee by Bedow
- Listo by Giuliano Guarini
- Research Council of Norway by ANTI
- Wise by Ragged Edge
- Albertin Clichés by The6th
- Katarzyna Konieczka by TOFU
- Sum Over Histories by Karol Gadzala
- City of Catania by Giuseppe Liuzzo
- MAINTAINING GRAVITY OR NOT
- Staying a Step Ahead
- Trying the Long Shot
- No One Designs in a Vacuum
- LOGO TREND SEEDS
- The Neuroscience of Visual Processing
- The Competitive Edge: Design with Biology in Mind
- Apple Seeds
- BEYOND THE LOGOS
- Color
- Pattern and Texture: The Brand Behind the Brand
- Animation: The Future Pulse of Branding
- From Static Logos to Living Systems: Motion and the New Role of Logos
- The Mascot Marches Back
- Typography: The Unsung Hero of Brand Identity
- Illustration: The Brand's Visual Accent-Sometimes the Whole Chorus
- THE EVOLUTION OF LOGO DESIGN
- Mapping the Future Branding
- Branding in the Age of AI: How Data Is Shaping the Future of Design
- New Environments: The Brand Designer of Tomorrow Thinking Beyond the Boundaries
- Sonic Branding: The Invisible Architecture of Future Brand Experience
- Beyond the Sight and Sound: The Rise of Haptic Branding
- Tactiles Branding: When Brands Get Under the Skin
- Scent and Taste: The Chemicals Frontier of Brand Memory
- Conclusion: Imagining the Unimagined: Designers Will Invent Tomorrow.
- Notes:
- Includes index.
- Description based online resource; title from title page (EBSCOhost, viewed May 13, 2026)
- Description based on publisher supplied metadata and other sources.
- Other Format:
- Print version: Gardner, Bill LogoLounge guide to iconic branding
- ISBN:
- 9780760398111
- 0760398119
- OCLC:
- 1585501396
- Publisher Number:
- 4423553 EBSCO
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.