On visual rhetoric / Christa J. Olson and Brandee Easter.

Format:

Book

Author/Creator:

Olson, Christa J.

Series:

Sweetland Digital Rhetoric Collaborative Series

Language:

English

Subjects (All):

Visual literacy.

Visual perception.

Physical Description:

1 online resource (192 pages)

Edition:

1st ed.

Place of Publication:

Ann Arbor : University of Michigan Press, [2026]

Summary:

How do the things we see shape values, beliefs, and actions? Why do viewers come to different conclusions when looking at the same thing? Why do people assume that "seeing is believing" in the age of AI-generated imagery? On Visual Rhetoric responds to these questions, helping readers and viewers consider how the visual intervenes in the world in ordinary and extraordinary ways. Looking at a wide array of pictures, habits, processes, and contexts, Christa J. Olson and Brandee Easter make the case for defining "the visual" broadly so that it includes not only visual objects, but also intangible images, visual technologies, and the cognitive-physical act of seeing. On Visual Rhetoric provides a robust, flexible heuristic for studying visual rhetoricity that not only draws together the vast array of existing case studies and concepts but also raises new questions and concerns for scholars.

Notes:

Title from eBook information screen..

Includes bibliographical references.

Description based on information from the publisher.

Description based on publisher supplied metadata and other sources.

ISBN:

0-472-90576-7

9780472905768

OCLC:

1578083539