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Symposium on Measurement of Consumer Wants
- Format:
- Book
- Author/Creator:
- Paul, Olmstead, Author.
- Series:
- ASTM special technical publication ; 117.
- ASTM special technical publication ; 117
- Language:
- English
- Subjects (All):
- Market surveys.
- Consumers--Congresses.
- Consumers.
- Interviewing--Congresses.
- Interviewing.
- Physical Description:
- 1 online resource (61 pages) : illustrations.
- Place of Publication:
- [Place of publication not identified] American Society for Testing & Materials 1952
- Language Note:
- English
- Summary:
- "ASTM special technical publication no. 117. - "Symposium on Measurement of Consumer Wants were presented at the Twentieth and Twenty-second Sessions of the Fifty-fourth Annual Meeting of the American Society for Testing Materials held in Atlantic City, N.J., June 21, 1951"--Foreword. - "Symposium was arranged for the Administrative Committee on Ultimate Consumer Goods."-- Foreword. - Includes bibliographical references. - Electronic reproduction; W. Conshohocken, Pa; ASTM International; 2011; Mode of access: World Wide Web; System requirements: Web browser; Access may be restricted to users at subscribing institutions.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references (pages 59-60).
- ISBN:
- 0-8031-6986-8
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