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Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2
- Format:
- Book
- Author/Creator:
- Wu, L. S, Author.
- Series:
- ASTM special technical publication ; 1155.
- ASTM special technical publication ; 1155
- Language:
- English
- Subjects (All):
- New products--Congresses.
- New products.
- Commercial products--Testing--Congresses.
- Commercial products.
- Marketing research--Congresses.
- Marketing research.
- Physical Description:
- 1 online resource (95 pages) : illustrations.
- Other Title:
- Product Testing with Consumers for Research Guidance
- Place of Publication:
- [Place of publication not identified] American Society for Testing & Materials 1992
- Language Note:
- English
- Summary:
- "ASTM Special Technical Publication 1035. - "ASTM Publication Code Number (PCN) 04-010350-36. - "The symposium was sponsored by ASTM Committee E-18 on Sensory Evaluation of Materials and Products, the Product Development Management Association, the American Marketing Association, and the American Statistical Association (Committee on National and International Statistical Standards)."--Foreword. - Includes bibliographical references and indexes. - Electronic reproduction; W. Conshohocken, Pa; ASTM International; 2011; Mode of access: World Wide Web; System requirements: Web browser; Access may be restricted to users at subscribing institutions.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 0-8031-5211-6
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