Methodologic Insights into Using Importance-Performance Analysis-Based SWOT Analysis for Strategic Planning in Universities : Reflections on Research Processes / Hanaa Ouda Khadri.

Format:

Book

Author/Creator:

Khadri, Hanaa Ouda, author.

Language:

English

Subjects (All):

Educational planning.

Research--Methodology.

Research.

Physical Description:

1 online resource

Place of Publication:

London, England : SAGE Publications Ltd, 2025.

Summary:

This Case Study explores the application of importance-performance analysis (IPA) integrated with strengths, weaknesses, opportunities, and threats (SWOT) analysis to develop strategic plans in universities. The IPA-SWOT methodology measures student satisfaction to prioritize areas for improvement, combining logistic regression analysis to assess the importance and performance of various service attributes. This approach provides a quantitative framework for strategic planning, addressing the limitations of traditional qualitative methods that often lack precision and stakeholder involvement. This Case Study aims to bridge these gaps by offering a structured method to incorporate stakeholder perspectives into strategic decision making. By reading this Case Study, educators and researchers will learn how to apply IPA-SWOT to enhance strategic planning and improve educational outcomes in higher-education institutions. [This content is provided in the format of an e-book.].

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-03-621510-5

9781036215101

OCLC:

1523169040