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Marketing professionals : a practical career guide / Kezia Endsley.
- Format:
- Book
- Author/Creator:
- Endsley, Kezia, 1968- author.
- Series:
- Practical career guides.
- Practical career guides
- Language:
- English
- Subjects (All):
- Marketing--Vocational guidance.
- Marketing.
- Physical Description:
- 1 online resource (135 pages)
- Distribution:
- New York : Bloomsbury Publishing(US), 2022.
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, [2022]
- System Details:
- data file
- Summary:
- Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketing SEO (search engine optimization) and web analytics Social media marketing Graphic design Brand management Product marketing.
- Contents:
- Intro
- Contents
- Introduction
- 1 Why Choose a Career in Marketing
- 2 Forming a Career Plan in Marketing
- 3 Pursuing the Education Path
- 4 Writing Your Résumé and Interviewing
- Glossary
- Notes
- Resources
- Bibliography
- About the Author.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from digital title page (viewed on November 19, 2021).
- ISBN:
- 979-82-16-40486-6
- 1-5381-5931-7
- OCLC:
- 1281971110
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