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Going dirty : the art of negative campaigning / David Mark.
- Format:
- Book
- Author/Creator:
- Mark, David, 1973-
- Language:
- English
- Subjects (All):
- Political campaigns.
- Advertising, Political.
- Negativism.
- Political campaigns--United States--History.
- Advertising, Political--United States--History.
- United States.
- Medical Subjects:
- Negativism.
- Genre:
- History.
- Physical Description:
- 1 online resource (x, 267 pages) ; cm.
- Distribution:
- New York : Bloomsbury Publishing(US), 2006.
- Other Title:
- Art of negative campaigning
- Place of Publication:
- Lanham [Md.] : Rowman & Littlefield Publishers, ©2006.
- Summary:
- "Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. This book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon."--Jacket.
- Contents:
- Eye of the beholder : defining negative campaigning
- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war
- Going nuclear 1964 : the rise of television attack ads
- Dismissive politics : the governor against the actor
- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970
- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms
- Dole-Gingrich : going negative early and often
- The politics of fear : negative campaigning in the post-9/11 world
- Opening the floodgates : campaign finance "reform" and the rise of negativity
- A double-edged sword : when negative campaigning backfires
- Hitting the mark : negative campaigning efforts that just plain worked
- It's in the mail : negative campaigning comes home
- Conclusion: The future of negative campaigning.
- Notes:
- Includes bibliographical references (pages 243-248) and index.
- ISBN:
- 979-82-16-42805-3
- OCLC:
- 1149209334
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