Exploring the Advantages and Challenges of Hybrid Data Analysis : Integrating Traditional and Modern Techniques for Enhanced Insights / Margarita Chacin.

Format:

Book

Author/Creator:

Chacin, Margarita, author.

Language:

English

Subjects (All):

Qualitative research--Methodology.

Qualitative research.

Physical Description:

1 online resource

Place of Publication:

London : SAGE Publications Ltd, 2025.

Summary:

This Case Study will equip learners with essential skills in both manual qualitative data analysis and the use of NVivo software, fostering a comprehensive understanding of how to integrate these methods effectively. Blending manual techniques with NVivo's capabilities will enhance learners' ability to uncover complex patterns and insights that otherwise may be missed. A key focus of this Case Study is the critical evaluation of both approaches and how I mixed these in my research. Learners will explore the strengths and limitations of manual versus NVivo-assisted analysis, gaining the ability to discern when and how to apply each method or a combination of both. This hybrid approach ensures that research outcomes are thorough and credible, particularly in real-world qualitative research settings, where data complexity can be challenging. Finally, this Case Study emphasizes the importance of effectively presenting and communicating findings derived from hybrid analyses. Readers will learn how to demonstrate the complementary nature of manual and software-based methods, showcasing the added value that this integrated approach brings to qualitative research. By the end of the Case Study, learners will be well equipped to apply these advanced analysis techniques in their research projects, resulting in more robust and insightful outcomes.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-03-621722-1

9781036217228

OCLC:

1523169452