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Conducting Online Media-Effects Experiments : Design, Deployment and Managing Participants and Data Quality / Alex W. Kirkpatrick.
- Format:
- Book
- Author/Creator:
- Kirkpatrick, Alex W., author.
- Language:
- English
- Subjects (All):
- Psychology--Research--Methodology.
- Psychology.
- Physical Description:
- 1 online resource
- Place of Publication:
- London : SAGE Publications Ltd, 2025.
- Summary:
- This case study examines the methodological and practical challenges of conducting online experiments to investigate media-effects on psychological and behavioral factors. This case explores the influence of social media messages on the sharing of scientific misinformation. Grounded in construal-level theory, the original research explored how psychological distance and perceived risk affect the likelihood of sharing misinformation online. Two experiments were conducted using Amazon Mechanical Turk (MTurk), highlighting both the benefits and limitations of online worker samples and data collection.Key methodological challenges addressed include the development of psychometric measures for constructs like psychological distance, ensuring scale reliability, and managing data quality of online samples using automated attention checks and CAPTCHAs. Practical considerations include ethical approaches to online participant recruitment and compensation, strategies for handling worker disputes, and ensuring transparent computer-mediated communication with participants.This case study is particularly useful for postgraduate researchers designing online studies in relation to digital media effects, online psychology, or social media. Readers will gain insights into overcoming common pitfalls in online research, including inattentive responses and sample bias, while learning how to apply rigorous theoretical frameworks and ensure ethical research practices. The study demonstrates the adaptability of online methods for capturing digital behaviors and provides actionable guidance for improving reliability and validity in similar research contexts.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-03-622127-X
- 9781036221270
- OCLC:
- 1523171253
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