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Marketing Chinese Children's Books : Paratext and the Politics of Authorship.

Bloomsbury Collections: Literary Studies 2026 Available online

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Format:
Book
Author/Creator:
Weightman, Frances, author.
Contributor:
Bloomsbury (Firm), publisher.
Series:
Bloomsbury perspectives on children's literature.
Bloomsbury perspectives on children's literature
Language:
English
Subjects (All):
Children's literature--Authorship--China.
Children's literature.
Physical Description:
1 online resource (237 pages)
Edition:
1st edition.
Place of Publication:
London : Bloomsbury Academic, 2025.
Summary:
The first English-language study on contemporary Chinese children's literature, focusing on the theoretical framing of authors through the paratexts of their books and how they are marketed.
Contents:
Introduction
Chapter 1: Writing for children: the contemporary scene
Chapter 2: Construction of the children's author
Chapter 3: Negotiating official discourse: Cao Wenxuan
Chapter 4: Becoming a best-seller: Yang Hongying
Chapter 5: Animal tales: Shen Shixi and Gerelchimeg Black Crane
Chapter 6: Going global
Conclusion
Bibliography
Index.
Notes:
Includes bibliographical references and index.
ISBN:
1-350-27358-9
1-350-27356-2
1-350-27357-0
OCLC:
1586552294

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