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The Persuasion Engine : How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers.
- Format:
- Book
- Author/Creator:
- Dooley, Roger.
- Language:
- English
- Subjects (All):
- Neuromarketing.
- Marketing--Psychological aspects.
- Marketing.
- Physical Description:
- 1 online resource (275 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Newark : John Wiley & Sons, Incorporated, 2026.
- Summary:
- Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9781394383269
- OCLC:
- 1587892270
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