1 option
Driving buy-In : the science of influence with data / Mico Yuk.
- Format:
- Book
- Author/Creator:
- Yuk, Mico, author.
- Language:
- English
- Subjects (All):
- Storytelling.
- Information visualization.
- Physical Description:
- 1 online resource (236 pages)
- Place of Publication:
- Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2026]
- Summary:
- A step-by-step guide to transforming data into stakeholder buy-in and decisive action Driving Buy-In, by data storytelling veteran Mico Yuk--who has trained over 20,000 data professionals at Fortune 500 companies including Shell, Nestlé, and Zoom--provides a practical guide for professionals who craft data visualizations and presentations that.
- Contents:
- Introduction
- The $777-billion breakdown
- The discoveries that changed everything
- The data storytelling (4D) framework®
- The three signs of influence
- Discover - ask the right questions
- Define - stories that stick
- Design - visuals that drive action
- Deliver - present to win buy-in
- Mastery - the 90-day path
- The movement.
- Notes:
- Includes index.
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- ISBN:
- 1-394-30751-9
- 1-394-30750-0
- 1-394-35270-0
- OCLC:
- 1587892610
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.