Valuable and Visible : Redefining Personal Branding by Leading with Impact over Image.

Format:

Book

Author/Creator:

Errecarte, Vanessa.

Language:

English

Subjects (All):

Branding (Marketing).

Success.

Physical Description:

1 online resource (273 pages)

Edition:

1st ed.

Place of Publication:

Newark : John Wiley & Sons, Incorporated, 2026.

Summary:

You're tired.You've done everything right--and everyone else keeps getting chosen but you.If you feel overlooked and don't know where to begin, Valuable & Visible gives you a clear, simple way to change that.

Contents:

Cover

Title Page

Copyright Page

Contents

Introduction

Personal Branding Isn't About You

Welcome to the World of Service-First Personal Branding

A Love Letter to the Unassuming

AI Disclosure

Part I ESTABLISH Your Brand Vision and Audience

Chapter 1 Redefining Personal Branding

The Value of Service-First Personal Branding

The EPIC Method

A Pep Talk for the Impostors

Chapter 2 Your Vision, Their Breakthrough

Find Your Brand Clarity

Confirm Your Brand Clarity

Crafting Your Brand Statement

Your Service-First Personal Brand Might Have More of One P Than the Other

When in Doubt, Quantify

Chapter 3 Audience First, Always

Audit Your Audience

Your Product Is Not Your Offer

Dr. Lisa Hornick Realized She Had the Wrong Ideal Customer Avatar

Chapter 4 Tell the TRUTH to Stop Their Scroll

Know Your TRUTH

Shannon McPartland's Aha Moment

Chapter 5 Add Relatability to the TRUTH

Adding Relatability to Expertise

To Be Noticed, Don't Forget Your Vowels

Outcomes

Part II PACKAGE Your Insights and Frameworks

Chapter 6 Name and Claim What You Stand For

Naming Your Brand Isn't as Daunting as You Think

Three Types of Brand Names

WIP Up Your Brand Name

It's Time to Make a Logo

Adding Color to Your Logo

Put the Pencil Down

Chapter 7 From Digital Renter to Digital Owner

Complex Websites Ruin Marketing

A Simple Website Architecture for Your Brand

Email and Text Marketing: Your Conversion Engine

Choosing and Integrating Software

Business Websites Are Also Simple

Chapter 8 Frameworks and Your First Thought Leadership Piece

Frameworks Boost Your Credibility and Make People Notice You

The ABCs of Framework Creation

Finding Your Acronym

From Framework to First Thought Leadership Post

Frameworks Go Beyond the Scroll.

Part III INFORM Your Audience with Impactful Content

Chapter 9 Your Simplified Digital Funnel

Simplicity Is the Secret to Success

Your Cornerstone Content Funnel Map

Carrie Prince Uses Her Email List to Pivot

Chapter 10 The Words That Power Your Funnel

Social Media Is the Story of Our Lives

Your Long-Form Content Trifecta

From Long Form to Short Form

Some More Posting Tips

It's Your Turn

Chapter 11 The FaceTime Effect

Mistakes Make People Watch

To Create Your Video, Think SPLIT

Additional Video Tips

Kevin Leung Skipped the Viral Videos and Played the Long Game

Make a SPLASH with Photos

An Extra Tip: Make Uniform Backgrounds

Give It a Try

Part IV CULTIVATE a Presence That Grows and Scales with You

Chapter 12 Should I Charge for This?

Determining What People Would Pay For: The Engagement Ratio

Monetize Incrementally

Formats for Packaging Your Product

Your Monetization Checklist

Validation Generally Comes in Small Batches

Chapter 13 Surprising and Uncommon Marketing Strategies

Service-First Visibility

The Nano-Influencer Network

A New Approach to Advertising

Maikhou Thao Is Using Service-First Visibility to Empower Hmong Women

Chapter 14 Your Working Brand Plan

Your Five-Slide Brand Plan

The Power of Reverse Branding

Set Benchmarks with Service

Five-Year Plans Uncover Holes

Chapter 15 You'll Never Be Ready. Start Anyway

The Readiness Myth

Ordinary People, Extraordinary Impact

Flip the Script on Your Limiting Beliefs

Keep Going Exactly When You Feel Like Giving Up

Think Forward: The Future of Personal Branding

Appendix: Fifty-Two Power Prompts for Story Lead-Ins

Notes

Acknowledgments

Author Bio

Index

EULA.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781394395019

OCLC:

1587891624