Public Relations Techniques That Work.

Format:

Book

Author/Creator:

Dunn, Jim, 1946-

Language:

English

Subjects (All):

Interpersonal relations.

Public relations.

Success in business.

Local Subjects:

Interpersonal relations.

Public relations.

Success in business.

Physical Description:

1 online resource (154 p.)

Place of Publication:

London : Thorogood Publishing, 1999.

Language Note:

English

Summary:

This pocketbook offers advice on effective public relations. From the role of the PR officer to fees and costs and the effective use of PR in radio and television, the text details the ""rules"" and steps to be taken in order to develop successful media relations.

Contents:

Business Action Pocketbooks; The author; Contents; Introduction; 1 The nature of public relations; 2 The role and function of a PRO; 3 Costing PR; 4 How to deal with the media - Dunn's golden rules; 5 Setting up and operating the PR office; 6 Preparing feature articles; 7 Public relations photography; 8 Press conferences, media events and interviews; 9 Be effective on radio or television; 10 PR on a small budget; 11 New product launches; 12 Crisis public relations: How to handle emergencies

Notes:

Description based upon print version of record.

ISBN:

1-85418-575-6

OCLC:

171581740