The Generativity Advantage : Unpredicted Innovation at Scale.

Format:

Book

Author/Creator:

Keyhani, Mohammad.

Language:

English

Subjects (All):

Technological innovations.

Artificial intelligence.

Physical Description:

1 online resource (190 pages)

Edition:

1st ed.

Place of Publication:

Berlin/Boston : Walter de Gruyter GmbH, 2025.

Summary:

How can businesses systematically profit from innovations they never predicted, created by people they've never met, solving problems they didn't even know existed?While many businesses celebrate user innovation, few take their user-innovators seriously enough as entrepreneurs.

Contents:

Intro

Acknowledgments

Contents

Chapter 1 Introduction

The Messiness of Generativity

The Saga of Laundry Buddy

Generativity in Computer Science

The Other Generativities

Outline of this Book

Chapter 2 The Competitive Advantage of Generativity

A Definition of the Generativity Advantage

Product Generativity

Market Generativity

Product-Market Generativity

The Generativity Flywheel

Generativity as a Deliberate Strategy

The Case of Bubble.io: Democratizing Software

The Genesis of Generativity: From Product to Product-Market

Navigating Strategic Trade-offs: The Tensions of Generativity

Bubble's Generativity Flywheel: Key Mechanisms at Play

Bubble's Path Forward

Chapter 3 Understanding Generativity: The Engine of Unpredicted Innovation

Zittrain's Conceptualization of Generativity

Adding Profitability to Generativity

The Evolution of Generativity Theory

Architectural Generativity

Extended Generativity Theory

Bounded Generativity

Inverse Generativity

Concluding Thoughts

Chapter 4 The Generativity of Products

An Ode to Possibility

Examples of Generative Products

Generative Products as Sources of Surprise

Generative Products as Vehicles for Serious Entrepreneurship

Designing Products for Generativity

Leverage: Empowering a Wide Spectrum of Tasks

Adaptability: Building Blocks for Customization and Evolution

Ease of Mastery: Lowering Barriers to Entry

Accessibility: Enabling Openness and Participation

Transferability: Facilitating the Spread of Innovation

Profitability: Taking Users Seriously as Entrepreneurs

The Generative Properties of Digital Artifacts

Programmability: The Foundation of Unlimited Possibility

Addressability: Enabling Targeted Innovation at Scale

Sensibility: Creating Context-Aware Innovation.

Communicability: Building Innovation Networks

Memorizability: Learning and Evolution

Traceability: Understanding Innovation Patterns

Associability: Combining and Recombining

Leveraging the Power of Digital for Generativity

Chapter 5 Managing Generative Products

The Pros and Cons of Generative Products

A New Mindset for Managing Generative Products

From Fail Fast to Patient Play

From Problem-Solving to Meta Problem-Solving

From Hypothesis Testing to Hypothesis Development

From Customer Feedback to User Tinkering

From Traditional to Thick Documentation

Conclusion: Reimagining Product Management for Generativity

Chapter 6 The Generativity of Markets

The Market as an Innovation Machine

Flipping the Agency Problem on Its Head

The Power of Large Numbers

The Power of Collective Intelligence

Markets as Learning Systems

On the Terminology of "Market Generativity"

Chapter 7 Designing Markets for Generativity

The Three-Layered Architecture

The Allocation Layer: Building the Foundation of Markets

Market Thickness: Building the Foundation for Generative Innovation

Strategic Approaches to Building Thickness

Building Robust Participation Mechanisms

Managing Strategic Growth

Efficient Matching: Balancing Market Clearing with Discovery

Trust and Safety: Creating a Secure Space for Innovation

Building Trust Through Layered Infrastructure

The Generative Power of Trust

Conclusion: The Allocation Layer as Innovation Infrastructure

The Generation Layer: Spurring Innovation at Scale

The Power of Diversity for Innovation

The Intellectual Orders of Generativity

Embracing Outliers as Potential Game Changers

Making Ideas Interactive: The Communication Infrastructure

Social Processes and Serendipitous Discovery

The Memory Challenge: Building Collective Knowledge.

The Experimentation Engine: From Natural Selection to Active Learning

The Platform's Privileged Knowledge: Broadcasting the Frontier

Boundary Resources and Innovation Toolkits

Standards and Interoperability

Enabling Organization: The Power of Teams and Organizations in User Innovation

Engineering Markets for Generativity

The Appropriation Layer: Capturing Value from Distributed Innovation

Innovation-Friendly Pricing and Revenue Models in Generative Marketplaces

Reducing Barriers to Entry and Aligning Incentives

Leveraging Cross-Subsidization

Ensuring Perceived Fairness and Trust

Control Points and Value Capture

A Staged Approach to Control Points

The Data Advantage

Curation and Promotion as Strategic Levers

Ethical Considerations in Profiting from Other People's Innovations

Capturing Value while Spurring Innovation

External Factors: The Broader Context of Generative Markets

Cultural Dynamics and Innovation Mindsets

Networks and Knowledge Flows

Educational Institutions and Learning Ecosystems

Leveraging Urban Population Centers

Regulatory Considerations

Conclusion: Architecting for Generative Growth

Chapter 8 The Generativity Flywheel

Market Incentives as Innovation Accelerant: The Power of Profit

Sustaining Innovation Through Career-Level Commitment

The Product-Market Generativity Framework

Quadrant 4: High Product, Low Market Generativity

Quadrant 3: Low Product, Low Market Generativity

Quadrant 2: Low Product, High Market Generativity

Quadrant 1: High Product, High Market Generativity

Building Generative Markets from Generative Products

Raspberry Pi: From DIY Innovation to Ecosystem of Tools and Add-Ons

Notion: From Customizable Workspace to Template Marketplace

LEGO: From Blocks to Collaborative Design and Monetization.

Coda: From All-In-One Document Tool to Packs Marketplace

Building Generative Products from Generative Markets

The Six Stages of the Generativity Flywheel

Stage 1: Attract Innovative Users

Stage 2: Create Novel Applications

Stage 3: Increase Product Value

Stage 4: Attract More Users

Stage 5: Enable Value Capture

Stage 6: Expand Innovation Possibilities

Conclusion

Chapter 9 Generativity in Practice: The Trade-offs and Challenges of Generativity

Control Versus Generativity

Real-World Example: Apple's Shifting Stance on iOS Development

Potential Remedies: Balancing Control and Generativity

Stability Versus Flexibility

Real-World Example: Google's Android Fragmentation

Potential Remedies: Modular Design and Versioning

Variety Versus Utility

Real-World Example: Video Game Consoles

Potential Remedies: Balancing Variety and Utility

Originality Versus Remixing

Real-World Example: The Scratch Online Community

Potential Remedies: Balancing Generativity and Originality

Ecosystem Boundaries Versus Product Boundaries

Real-World Example: LLM Platforms

Potential Remedies: Aligning Ecosystem and Product Expansion

Openness Versus Value Capture

Real-World Example: The WordPress Ecosystem

Potential Remedies: Balancing Openness and Value Capture

Conclusion: Embracing the Paradoxes of Generativity

Chapter 10 Celebrating the Shared Potential of Humanity

Embracing the Unknowable

AI Agents and the Future of Generativity

A Challenge to You

References

About the Author

List of Figures

List of Tables

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

ISBN:

9783110779639

OCLC:

1533464300