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Business Intelligence and Modelling : Unified Approach with Simulation and Strategic Modelling in Entrepreneurship / edited by Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina.
Springer Nature - Springer Mathematics and Statistics eBooks 2021 English International Available online
View online- Format:
- Book
- Series:
- Springer Proceedings in Business and Economics, 2198-7254
- Language:
- English
- Subjects (All):
- Statistics.
- Business information services.
- Computer science.
- Production management.
- IT in Business.
- Computer Science.
- Operations Management.
- Local Subjects:
- Statistics.
- IT in Business.
- Computer Science.
- Operations Management.
- Physical Description:
- 1 online resource (XIX, 539 p. 129 illus., 34 illus. in color.)
- Edition:
- 1st ed. 2021.
- Place of Publication:
- Cham : Springer International Publishing : Imprint: Springer, 2021.
- Summary:
- This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.
- Contents:
- Chapter 1. Display Advertising and Brand Awareness in Search Engines. Predicting the Engagement of Branded Search Traffic Visitors
- Chapter 2. Optimization of Paid Search Traffic Effectiveness and Users Engagement within Websites
- Chapter 3. Search Engines Visits and Users Behavior in Websites. Optimization of Traffic Engagement with the Content
- Chapter 4. Search Engine Optimization Techniques: The story of an old-fashioned website
- Chapter 5. Accelerated Mobile Pages: A Comparative Study
- Chapter 6. Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges
- Chapter 7. On Multiplicity of Equilibria in Search Markets with Social Networks
- Chapter 8. Prominence and Search Regret in Duopoly
- Chapter 9. Search Regret and Social Networks
- Chapter 10. Applying elements of smart educational environments in business decision support centers
- Chapter 11. Applying elements of smart educational environments in business decision support centers
- Chapter 12. Financial business ecosystems – the case of real estate management
- Chapter 13. Business Ecosystems for Organizational Excellence.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9783030570651
- 3030570657
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