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Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS / by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset.
Springer Nature - Springer Mathematics and Statistics eBooks 2021 English International Available online
View online- Format:
- Book
- Author/Creator:
- Sallis, James, 1959- author.
- Series:
- Classroom Companion: Business, 2662-2874
- Language:
- English
- Subjects (All):
- Statistics.
- Executives--Training of.
- Executives.
- Sampling (Statistics).
- Quantitative research.
- Social sciences--Statistical methods.
- Social sciences.
- Statistics--Computer programs.
- Statistics in Business, Management, Economics, Finance, Insurance.
- Management Education.
- Methodology of Data Collection and Processing.
- Data Analysis and Big Data.
- Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy.
- Statistical Software.
- Local Subjects:
- Statistics in Business, Management, Economics, Finance, Insurance.
- Management Education.
- Methodology of Data Collection and Processing.
- Data Analysis and Big Data.
- Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy.
- Statistical Software.
- Physical Description:
- 1 online resource (263 pages)
- Edition:
- 1st ed. 2021.
- Place of Publication:
- Cham : Springer International Publishing : Imprint: Springer, 2021.
- Summary:
- This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
- Contents:
- Preface
- Part 1: Designing the Study
- Chapter 1: Research Methods and Philosophy of Science
- Chapter 2: The Research Process and Problem Formulation
- Chapter 3: Research Design
- Part 2: Data Collection
- Chapter 4: Secondary Data and Observation
- Chapter 5: Qualitative Methods
- Chapter 6: Questionnaire Surveys
- Chapter 7: Sampling
- Part 3: Quantitative Data Analysis
- Chapter 8: Simple Analysis Techniques
- Chapter 9: Hypothesis Testing
- Chapter10: Regression Analysis
- Chapter 11: Cluster Analysis and Segmentation
- Chapter 12: Factor Analysis
- Part 4: Reporting
- Chapter 13: Reporting Findings
- Index.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 3-030-84421-8
- OCLC:
- 1282006591
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