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Storytelling : brewing up a community at Windsor and Eton / Justin O'Brien.
- Format:
- Book
- Author/Creator:
- O'Brien, Justin, author.
- Series:
- SAGE knowledge. Cases.
- SAGE knowledge. Cases
- Language:
- English
- Subjects (All):
- Windsor and Eton Brewery.
- Marketing--Case studies.
- Marketing.
- Beer industry--Management--Case studies.
- Beer industry.
- Storytelling--Case studies.
- Storytelling.
- Communication in marketing--Case studies.
- Communication in marketing.
- Physical Description:
- 1 online resource : illustrations (black and white, and colour).
- Place of Publication:
- [London] : SAGE, 2016.
- Summary:
- Invoking the powerful storytelling vernacular, inspired by Windsor and Eton Brewery's head brewer and case protagonist Paddy Johnson's favoured communication approach, this craft beer case study uses three stories to provide a narrative framework.
- Notes:
- Description based on online resource; title from home page (viewed on May 3, 2016).
- ISBN:
- 1-4739-7148-9
- 9781473971486
- OCLC:
- 1017711552
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