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Political marketing / edited by Paul R. Baines.
- Format:
- Book
- Series:
- SAGE library in marketing.
- SAGE library in marketing
- Language:
- English
- Subjects (All):
- Marketing--Political aspects.
- Marketing.
- Campaign management.
- Propaganda.
- Physical Description:
- 1 online resource (3 v.) : ill.
- Place of Publication:
- Los Angeles, [Calif.] : SAGE, 2011.
- Summary:
- Political marketing has developed in parallel with commercial marketing through the course of the 20th century. This collection draws together the most influential writings over each phase of its development.
- Contents:
- v. 1. Political marketing : concepts and theories
- v. 2. The political marketing mix : strategy and implementation
- v. 3. Ethics, practices, and advances in political marketing.
- Notes:
- Includes bibliographical references.
- Description based on print version record.
- ISBN:
- 1-4462-6288-X
- 9781446262887
- OCLC:
- 846647148
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