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Corporate communications : convention, complexity, and critique / Lars Thoger Christensen, Mette Morsing, George Cheney.
- Format:
- Book
- Author/Creator:
- Christensen, Lars Thger, 1959-
- Language:
- English
- Subjects (All):
- Business communication.
- Corporate image.
- Corporate culture.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (xii, 251 p.) : ill.
- Place of Publication:
- Los Angeles, [Calif.] ; London : SAGE, 2008.
- Los Angeles : Sage Publications, 2008.
- Language Note:
- English
- Summary:
- The field of corporate communications describes the practices organizations use to communicate as coherent corporate 'bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines, this text challenges the idealized notion that organizations can and should communicate as unified wholes.
- Contents:
- Cover; Contents; Preface; Prologue; PART I The New Corporeal Project; 1 The Emergence of Corporate Communications; 2 The Scope of Integrated Communications; 3 Corporate Branding and Identity; 4 Corporate Reputation and Stakeholder Communication; Interlude; PART II Behind the Corporeal Project; 5 Justifying Corporate Communications; 6 Corporate Communications as Control; 7 Corporate Communications and Flexibility; 8 Corporate Communications as Polyphony; Epilogue; The Artist; The Authors; References; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [225]-241) and index.
- Description based on print version record.
- ISBN:
- 9786612337116
- 9781473902626
- 1473902622
- 9781446214466
- 144621446X
- 9781282337114
- 1282337114
- 9781849208338
- 1849208336
- OCLC:
- 565971901
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