Search Fatigue / Bruce Ian Carlin, Florian Ederer.

Format:

Book

Author/Creator:

Carlin, Bruce Ian.

Contributor:

National Bureau of Economic Research.

Ederer, Florian.

Series:

Working Paper Series (National Bureau of Economic Research) no. w17895.

NBER working paper series no. w17895

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2012.

Summary:

Consumer search is not only costly but also tiring. We characterize the intertemporal effects that search fatigue has on oligopoly prices, product proliferation, and the provision of consumer assistance (i.e., advice). These effects vary based on whether search is all-or-nothing or sequential in nature, whether learning takes place, and whether consumers exhibit brand loyalty. We perform welfare analysis and highlight the novel empirical implications that our analysis generates.

Notes:

Print version record

March 2012.