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Barbarians at the Store? Private Equity, Products, and Consumers / Cesare Fracassi, Alessandro Previtero, Albert W. Sheen.
- Format:
- Book
- Author/Creator:
- Fracassi, Cesare.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w27435.
- NBER working paper series no. w27435
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2020.
- Summary:
- We investigate the effects of private equity on product markets using price and sales data for an extensive number of consumer products. Following a buyout, target firms increase sales 50% more than matched control firms. Price increases--roughly 1% on existing products--do not drive this growth. The launch of new products and geographic expansion do. Competitors lose shelf space and marginally raise prices. Results for public vs. private targets, during and after the financial crisis, and in industries that vary in structure suggest private equity tailors strategies to the environment, eases financial constraints, and provides expertise to manage growth.
- Notes:
- Print version record
- June 2020.
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