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Experimental Evidence on the Effectiveness of Non-Experts for Improving Vaccine Demand / Marcella Alsan, Sarah Eichmeyer.
- Format:
- Book
- Author/Creator:
- Alsan, Marcella.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w28593.
- NBER working paper series no. w28593
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2021.
- Summary:
- We experimentally vary signals and senders to identify which combination will increase vaccine demand among a disadvantaged population in the United States - Black and White men without a college education. Our main finding is that laypeople (non-expert concordant senders) are most effective at promoting vaccination, particularly among those least willing to become vaccinated. This finding points to a trade-off between the higher qualifications of experts on the one hand, but lower social proximity to low socio-economic status populations on the other hand, which may undermine credibility in settings of low trust.
- Notes:
- Print version record
- March 2021.
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