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Fear or Knowledge The Impact of Graphic Cigarette Warnings on Tobacco Product Choices / Donald S. Kenkel, Alan D. Mathios, Grace N. Phillips, Revathy Suryanarayana, Hua Wang, Sen Zeng.
- Format:
- Book
- Author/Creator:
- Kenkel, Donald Scott, 1959-
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w31534.
- NBER working paper series no. w31534
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2023.
- Summary:
- Requiring graphic warning labels (GWLs) on cigarette packaging has become a highly contentious unresolved legal battle. The constitutionality depends, in part, on the likely impact of GWLs on smoking decisions, and whether they generate knowledge as opposed to emotional reactions against smoking. Using an online discrete choice stated preference experiment we compare tobacco choices (cigarettes, e-cigarettes, quitting) for those presented with a GWL versus the currently existing label. We find the fraction of individuals choosing cigarettes to be lower and quitting higher for the GWL group. Our findings reveal that the differences between groups were primarily driven by the evocation of fear and disgust rather than an improvement in health knowledge related to the GWL. The discrete choice experiment also provides new evidence on how cigarette prices, e-cigarette prices, and policy-manipulable e-cigarette attributes such as e-cigarette warning labels, and flavor availability influence tobacco product choices.
- Notes:
- Print version record
- August 2023.
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