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Measuring the Welfare Effects of Shame and Pride / Luigi Butera, Robert Metcalfe, William Morrison, Dmitry Taubinsky.
- Format:
- Book
- Author/Creator:
- Butera, Luigi.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w25637.
- NBER working paper series no. w25637
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2019.
- Summary:
- Public recognition is frequently used to motivate desirable behavior, yet its welfare effects--such as costs of shame or gains from pride--are rarely measured. We develop a portable empirical methodology for measuring and monetizing social image utility, and we deploy it in experiments on exercise and charitable behavior. In all experiments, public recognition motivates desirable behavior but creates highly unequal image payoffs. High-performing individuals enjoy significant utility gains, while low-performing individuals incur significant utility losses. We estimate structural models of social signaling, and we use the models to explore the social efficiency of public recognition policies.
- Notes:
- Print version record
- March 2019.
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