Steering Incentives of Platforms: Evidence from the Telecommunications Industry / Brian McManus, Aviv Nevo, Zachary Nolan, Jonathan W. Williams.

Format:

Book

Author/Creator:

McManus, Brian.

Contributor:

National Bureau of Economic Research.

Nevo, Aviv.

Nolan, Zachary.

Williams, Jonathan W.

Series:

Working Paper Series (National Bureau of Economic Research) no. w27083.

NBER working paper series no. w27083

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2020.

Summary:

We study the trade-offs faced by Internet Service Providers (ISPs) that serve as platforms through which consumers access both television and internet services. As online streaming video improves, these providers may respond by attempting to steer consumers away from streaming video toward their own TV services, or by attempting to capture surplus from this improved internet content. We augment the standard mixed bundling model to demonstrate the trade-offs the ISP faces when dealing with streaming video, and we show how these trade-offs change with the pricing options available to the ISP. Next, we use unique household-level panel data and the introduction of usage-based pricing (UBP) in a subset of markets to measure consumers' responses and to evaluate quantitatively the ISP's trade-offs. We find that the introduction of UBP led consumers to upgrade their internet service plans and lower overall internet usage. Our findings suggest that while steering consumers towards TV services is possible, it is likely costly for the ISP and therefore unlikely to be profitable. This is especially true if the ISP can offer rich pricing menus that allow it to capture some of the surplus generated by a better internet service. The results suggest that policies like UBP can increase ISPs' incentive to maintain open access to new internet content.

Notes:

Print version record

May 2020.