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Demand Estimation with Infrequent Purchases and Small Market Sizes / Ali Hortaçsu, Olivia R. Natan, Hayden Parsley, Timothy Schwieg, Kevin R. Williams.

NBER Working papers Available online

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Format:
Book
Author/Creator:
Hortaçsu, Ali.
Contributor:
National Bureau of Economic Research.
Natan, Olivia R.
Parsley, Hayden.
Schwieg, Timothy.
Williams, Kevin R.
Series:
Working Paper Series (National Bureau of Economic Research) no. w29530.
NBER working paper series no. w29530
Language:
English
Physical Description:
1 online resource: illustrations (black and white);
Place of Publication:
Cambridge, Mass. National Bureau of Economic Research 2021.
Summary:
We propose a demand estimation method that allows for a large number of zero sale observations, rich unobserved heterogeneity, and endogenous prices. We do so by modeling small market sizes through Poisson arrivals. Each of these arriving consumers solves a standard discrete choice problem. We present a Bayesian IV estimation approach that addresses sampling error in product shares and scales well to rich data environments. The data requirements are traditional market-level data as well as a measure of market sizes or consumer arrivals. After presenting simulation studies, we demonstrate the method in an empirical application of air travel demand.
Notes:
Print version record
December 2021.

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