Behavioral Decision-Making ; An Application to the Setting of Magazine Subscription Prices / Fiona Scott Morton and Sharon Oster.

Format:

Book

Author/Creator:

Scott Morton, Fiona, author.

Oster, Sharon, author.

Series:

Working Paper Series (National Bureau of Economic Research) ; no. w10120.

NBER working paper series ; no. w10120

Language:

English

Subjects (All):

American periodicals.

Physical Description:

1 online resource (28 pages) : illustrations (black and white).

Place of Publication:

Cambridge, Massachusetts : National Bureau of Economic Research, 2003.

Summary:

Using data from American magazines, we explore the relationship between subscription discounts and magazine characteristics. We focus in particular on those magazine features that might lead time-inconsistent consumers to wish to engage in commitment behavior. We find that for magazines whose payoff is in the future and/or that are meritorious for other reasons, subscription discounts are lower all else equal. This finding suggests that publishers may be able to set subscription prices in order to extract rents from consumers' willingness to tie their own hands in terms of their future reading.

Notes:

Description based on publisher supplied metadata and other sources.