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Persuasion on Networks / Georgy Egorov, Konstantin Sonin.
- Format:
- Book
- Author/Creator:
- Egorov, Georgy.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w27631.
- NBER working paper series no. w27631
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2020.
- Summary:
- We analyze persuasion in a model in which each receiver can buy a direct access to the sender's signal or rely on her network connections to get it. For the sender, a higher bias increases the impact per direct receiver, yet diminishes the willingness of agents to receive information. Contrary to naive intuition, the optimal propaganda might target peripheral, rather than centrally-located agents, and is at its maximum levels when the probability that information flows between agents is close to zero or one, but not in-between. The impact of network density depends on this probability as well.
- Notes:
- Print version record
- July 2020.
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