We are all Behavioral, More or Less: A Taxonomy of Consumer Decision Making / Victor Stango, Jonathan Zinman.

Format:

Book

Author/Creator:

Stango, Victor.

Contributor:

National Bureau of Economic Research.

Zinman, Jonathan.

Series:

Working Paper Series (National Bureau of Economic Research) no. w28138.

NBER working paper series no. w28138

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Other Title:

We are all Behavioral, More or Less

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2020.

Summary:

We examine how 17 behavioral biases relate to each other, to other decision inputs, and to decision outputs. Most consumers exhibit multiple biases in our nationally representative panel data. There is substantial heterogeneity across consumers, even within similar demographic/skill groups. Biases are positively correlated within person, especially after adjusting for measurement error, and less correlated with other inputs--risk aversion, patience, cognitive skills, and personality traits--with some expected exceptions. Accounting for this correlation structure, we reduce our 29 decision inputs to eight common factors. Seven common factors load on at least two biases, six on clusters of theoretically related biases, and two or three are distinctly behavioral. All but one common factor is distinct from cognitive skills. Factor scores strongly conditionally correlate with decisions and outcomes in various domains. We discuss several potential implications of this taxonomy for various approaches to modeling influences of behavioral biases on decision making.

Notes:

Print version record

November 2020.