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What Do Measures of Real-time Corporate Sales Tell Us about Earnings Surprises and Post-Announcement Returns? / Kenneth Froot, Namho Kang, Gideon Ozik, Ronnie Sadka.

NBER Working papers Available online

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Format:
Book
Author/Creator:
Froot, Kenneth.
Contributor:
National Bureau of Economic Research.
Kang, Namho.
Ozik, Gideon.
Sadka, Ronnie.
Series:
Working Paper Series (National Bureau of Economic Research) no. w22366.
NBER working paper series no. w22366
Language:
English
Physical Description:
1 online resource: illustrations (black and white);
Place of Publication:
Cambridge, Mass. National Bureau of Economic Research 2016.
Summary:
We develop real-time proxies of retail corporate sales from multiple sources, including ~50 million mobile devices. These measures contain information from both the earnings quarter ("within quarter") and the period between that quarter's end and the earnings announcement date ("post quarter"). Our within-quarter measure is powerful in explaining quarterly sales growth, revenue surprises, and earnings surprises, generating average excess returns at announcement of 3.4%. However, surprisingly, our post-quarter measure is related negatively to announcement returns, and positively to post-announcement returns. When post-quarter private information is directionally strong, managers, at announcement, provide guidance and use language that points statistically in the opposite direction. This effect is more pronounced when, post-announcement, management insiders trade. We conclude managers do not fully disclose their private information and instead message to shareholders and analysts something of opposite sign. The data suggest they may be motivated in part by subsequent personal stock-trading opportunities.
Notes:
Print version record
June 2016.

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