HMO Penetration, Ownership Status, and the Rise of Hospital Advertising / Jason R. Barro, Michael Chu.

Format:

Book

Author/Creator:

Barro, Jason R.

Contributor:

National Bureau of Economic Research.

Chu, Michael.

Series:

Working Paper Series (National Bureau of Economic Research) no. w8899.

NBER working paper series no. w8899

Language:

English

Physical Description:

1 online resource: illustrations (black and white);

Place of Publication:

Cambridge, Mass. National Bureau of Economic Research 2002.

Summary:

We examine the recent increase in hospital advertising expenditures. We first illustrate that the rise in hospital advertising has not been universal. Large, not-for-profit, teaching hospitals have, by far, experienced the largest increase in spending. Adjusting for size, for-profit hospitals over this period have actually decreased their marketing expenses. This increase in advertising spending is best explained by managed care penetration. There is a small and marginally significant relationship between increases in for-profit presence in hospital markets and an increase in advertising spending by the not-for-profit hospitals in those markets.

Notes:

Print version record

April 2002.