1 option
The Revealed Demand for Hard vs. Soft News: Evidence from Italian TV Viewership / Marco Gambaro, Valentino Larcinese, Riccardo Puglisi, James M. Snyder Jr..
- Format:
- Book
- Author/Creator:
- Gambaro, Marco.
- Series:
- Working Paper Series (National Bureau of Economic Research) no. w29020.
- NBER working paper series no. w29020
- Language:
- English
- Physical Description:
- 1 online resource: illustrations (black and white);
- Place of Publication:
- Cambridge, Mass. National Bureau of Economic Research 2021.
- Summary:
- We analyze minute-by-minute, individual level data on viewership for Italian TV news broadcasts (from AUDITEL™), matched with detailed data on content (from Osservatorio di Pavia). We are interested in the behavior of viewers, and in particular in their decision to switch away from a news program as a function of the type of story they are currently watching. Somewhat surprisingly, we find that "soft" news systematically induces viewers to switch away, even more than "hard" news. On the other hand, sensational stories about crime, accidents and disasters are associated with less switching. We also find significant differences in this switching behavior according to gender, age, and the specific TV channel being watched. For example, young people are relatively more likely to switch away from hard news than soft news, compared to older people.
- Notes:
- Print version record
- July 2021.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.